Account-Based Marketing Bootcamp - Winter 2025

Account-based marketing (ABM) is a powerful go-to-market strategy that can greatly improve the sales productivity of your team and help you close more deals. ABM in 2025 isn't simplistic and requires an understanding of target accounts, their needs, and pain points. Gathering and applying this information can be time-consuming and challenging if you don’t know where to start.

The HubSpot Academy ABM Bootcamp will introduce you to the strategy and tactics of a foundational ABM program to jump-start your initiative. The bootcamp will show you how to align your sales and marketing efforts, how to identify good fit prospects, how to use email, social and personal outreach, how to create effective reports and dashboards, and provide actionable best practices, including how to set up an ABM campaign in HubSpot for the best results.

Additional program topics include:

• Sales & Marketing alignment for success
• Gaining executive sponsorship
• Setting up for an ABM campaign in HubSpot
• ABM dashboards and reports
• Integrating third party ABM tools
• Standard ABM potholes

The HubSpot Academy ABM Bootcamp can help marketing and sales teams take the right steps for planning, implementation, refining, and scale so that coordinators can hit the ground running. During the six-week online program, HubSpot Certified Instructors will provide information and lead hands-on group and individual activities as part of an active community, so you can learn the concepts and apply them.

This bootcamp is a good fit for a HubSpot user or Solutions Partner (or Provider) that wants to implement a successful ABM outreach program with HubSpot technology.

Participants should complete the following HubSpot Academy lesson prior to the first session: Account-Based Marketing (ABM) in HubSpot