Week 4: ABM Outreach Setup

Feb 18, 4:00 – 5:00 PM (UTC)

Buyer's journey | Content and channels | Key decision criteria

English

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Agenda

About this session

During this session, we will cover:

  • Buyer's journey
  • Content and channels
  • Key decision criteria
When

When

Tuesday, February 18, 2025
4:00 PM – 5:00 PM (UTC)

Agenda

Introduction to Account-Based Marketing

Instructors

  • Jillian Streit

    Blue Frog

    Instructor

  • Lica Wouters

    Mind & Metrics

    Instructor

  • Debbie Akintonde

    Instructor & Producer