Week 3: Identifying Good Fit Customers to Target

May 20, 3:00 – 4:00 PM (UTC)

Account-Based Marketing Bootcamp - Spring 2025

Understanding your customer’s business, goals, and motivations | Identifying your ICPs (ideal customer profile) | Setting up HubSpot to identify these targets.

English

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Agenda

About this session

During this session, we will cover:

  • Understanding your customer’s business, goals, and motivations
  • Identifying your ICPs (ideal customer profile)
  • Setting up HubSpot to identify these targets
When

When

Tuesday, May 20, 2025
3:00 PM – 4:00 PM (UTC)

Agenda

3:00 PMIntroduction to Account-Based Marketing

Instructors

  • Jillian Streit

    Blue Frog

    Instructor

  • Lica Wouters

    Mind & Metrics

    Instructor

  • Debbie Akintonde

    Instructor & Producer

Have questions? Email academybootcamps@hubspot.com.