Registration for Fall 2025 is open until September 22nd, 2025 at 11:59pm EST.

Week 2: Sales and Marketing Alignment

May 13, 3:00 – 4:00 PM (UTC)

Delivering value in a phased in approach | How marketing and sales can do this | Aligning of sales and marketing

English

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Agenda

About this session

During this session, we will cover:

  • Delivering value in a phased in approach
  • How marketing and sales can do this
  • Aligning of sales and marketing
When

When

Tuesday, May 13, 2025
3:00 PM – 4:00 PM (UTC)

Agenda

3:00 PM
Introduction to Account-Based Marketing

Instructors

  • Jillian Streit

    Blue Frog

    Instructor

  • Lica Wouters

    Mind & Metrics

    Instructor

  • Debbie Akintonde

    Instructor & Producer