Week 4: ABM Outreach Setup

Name: Week 4: ABM Outreach Setup
Start: 2024-11-05T11:00:00-05:00
End: 2024-11-05T12:00:00-05:00

Nov 5, 2024, 4:00 – 5:00 PM (UTC)

During this session, we will cover: - Buyer's journey - Content and channels - Key decision criteria

English

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Agenda

About this session

During this session, we will cover:
Buyer's journey
Content and channels
Key decision criteria

Tuesday, November 5, 2024
4:00 PM – 5:00 PM (UTC)

4:00 PM

Introduction to Account-Based Marketing

- What is ABM and how does it work? - ABM and Inbound - Tactic vs. strategy - ABM framework

Blue Frog

Instructor

Mind & Metrics

Instructor

Instructor & Producer