During this session, we will cover:
- Understanding your customer’s business, goals, and motivations
- Identifying your ICPs (ideal customer profile)
- Setting up HubSpot to identify these targets
English
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Agenda
About this session
During this session, we will cover:
Understanding your customer’s business, goals, and motivations
Identifying your ICPs (ideal customer profile)
Setting up HubSpot to identify these targets
When
Tuesday, October 29, 2024 3:00 PM – 4:00 PM (UTC)
Agenda
Introduction to Account-Based Marketing
- What is ABM and how does it work?
- ABM and Inbound
- Tactic vs. strategy
- ABM framework
