Account-based marketing (ABM) is a powerful go-to-market strategy that can greatly improve the sales productivity of your team and help you close more deals. ABM in 2025 isn't simplistic and requires an understanding of target accounts, their needs, and pain points. Gathering and applying this information can be time-consuming and challenging if you don’t know where to start.

The HubSpot Academy ABM Bootcamp will introduce you to the strategy and tactics of a foundational ABM program to jump-start your initiative. The bootcamp will show you how to align your sales and marketing efforts, how to identify good fit prospects, how to use email, social and personal outreach, how to create effective reports and dashboards, and provide actionable best practices, including how to set up an ABM campaign in HubSpot for the best results.

Additional program topics include:

• Sales & Marketing alignment for success
• Gaining executive sponsorship
• Setting up for an ABM campaign in HubSpot
• ABM dashboards and reports
• Integrating third party ABM tools
• Standard ABM potholes

The HubSpot Academy ABM Bootcamp can help marketing and sales teams take the right steps for planning, implementation, refining, and scale so that coordinators can hit the ground running. During the six-week online program, HubSpot Certified Instructors will provide information and lead hands-on group and individual activities as part of an active community, so you can learn the concepts and apply them.

This bootcamp is a good fit for a HubSpot user or Solutions Partner (or Provider) that wants to implement a successful ABM outreach program with HubSpot technology.

Participants must complete the following HubSpot Academy lesson prior to attending the first session: Account-Based Marketing (ABM) in HubSpot

Our first virtual session will be on January 28, where we will cover:

• What is ABM and how does it work?
• ABM and Inbound
• Tactic vs. strategy
• ABM framework

Please return to this event page on January 28 to join our first session. See you there!